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The Business of Content with Simon Owens
The Business of Content with Simon Owens
Simon Owens

The show about how publishers create, distribute, and monetize their digital content.

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Episodes

How the Pantsuit Politics podcast built a huge audience outside the DC beltway

My newsletter: https://simonowens.substack.com/   You’ve probably seen headlines by now declaring 2024 to be the podcast election. It certainly did... more

17 Jul 2025 · 45 minutes
He disrupted the viral video clip economy — and is now doing the same in travel media

My newsletter: https://simonowens.substack.com/   Jonathan Skogmo has been working with user generated content since before the term “user generated content”... more

09 Jul 2025 · 34 minutes
This YouTuber built a massive following by interviewing touring musicians

My newsletter: https://simonowens.substack.com/   If you work in the live music business, there’s a decent chance you know of Josh... more

02 Jul 2025 · 55 minutes
How three Morning Brew alums struck out to build their own niche media network

My newsletter: https://simonowens.substack.com/ Of all the media outlets to have launched in the last decade, Morning Brew has had one... more

25 Jun 2025 · 32 minutes
This company is building the world's biggest media network for baking creators

My newsletter: https://simonowens.substack.com/   Food content is now a major staple on YouTube, but when baker Gemma Stafford launched her... more

06 Jun 2025 · 52 minutes
This former Disney exec's podcast company generates 100 million monthly downloads

My newsletter: https://simonowens.substack.com/   The podcast company Sonoro launched in 2020 with a relatively simple thesis: that there were very... more

13 May 2025 · 48 minutes
How to sell your media business

My newsletter: https://simonowens.substack.com/   When the media covers business acquisitions, it’s usually only for huge deals involving VC-backed companies. Coverage... more

07 May 2025 · 43 minutes
News nonprofits need to spend more time courting rich donors

My newsletter: https://simonowens.substack.com/ Given the tumultuous economic landscape for local news, many outlets are turning to nonprofit models because they... more

30 Apr 2025 · 49 minutes
How media outlets can use games to increase their revenue

My newsletter: https://simonowens.substack.com/   If you work in the media industry, you’re likely aware of The New York Times tremendous... more

25 Apr 2025 · 48 minutes
His media company reaches more New Yorkers than the New York Times

My newsletter: https://simonowens.substack.com/   You’ve probably never heard of Schneps Media, but if you live in any of the five... more

17 Apr 2025 · 40 minutes
The Business of Content with Simon Owens
How the Pantsuit Politics podcast built a huge audience outside the DC beltway
The Business of Content with Simon Owens